Founded in 2025 by Toluwase, a Brooklyn-born, Nigerian-raised New Yorker, Plus 234 Merch was built on a simple truth: Nigerians are everywhere. In every city, every time zone, every room. The clothing exists to make that visible.

The launch collection is a study in identity worn on the body. Each piece pulls from centuries of Nigerian craft, pattern, and textile tradition, then rebuilds it for a generation that moves between Lagos and London, Abuja and Atlanta, Port Harcourt and Paris without missing a step. The fabrics are intentional. The silhouettes are modern. The colors are the kind that do not ask for permission.

It is clothing that carries cultural memory in its construction. When you put it on, you are not just dressed. You are located. You are saying I come from somewhere specific, and I brought it with me.

Every piece is made to order and crafted in Nigeria by hand. No mass production. No shortcuts. Just garments built to travel as far as you do and make sure your people can find you before you even open your mouth.

Plus 234 Merch is the collection. Plus 234 is the world it lives in.

Welcome to Plus 234.