founded in 2025 by Tolúwasé, a Brooklyn-born, Nigerian-raised New Yorker who grew up knowing something most people had to figure out the hard way: Nigerians are in New York, heavy. You just have to know where to look.

Unlike other communities who built their own neighborhoods, their own corners of the Bronx or Brooklyn where you could pull up and feel at home instantly, Nigerians in New York were scattered. Across boroughs, across churches, across group chats. The community was always there. It just needed somewhere to land.

That is what Plus 234 was built for. A foundational touch point. A reason to show up, to meet, to connect, to realize that the person next to you at the mixer just moved from Lagos six months ago and your mom is from the same state.

Because what happens when you leave New York? When you are in Tokyo or Peckham or Atlanta and you want that same feeling of recognition, that same silent knowing? That is where the clothing comes in. The launch collection features batik and adire, fabrics that carry centuries of Nigerian craft and identity, so you are not just wearing something beautiful, you are wearing something that feels like home directly on your skin. The silhouettes are modern, the colors are bold, and the energy is loud in the best way possible. Because that is who we are. Nigerians have always known how to walk into a room and be remembered.

Every piece is made to order and crafted in Nigeria, designed to travel with you wherever life takes you and make sure your people can find you before you even open your mouth.

Plus 234 Aso is a clothing brand, a community, and a love letter to the Nigerian diaspora all at once. Through events, cultural gatherings, and storytelling, the brand continues to create intentional spaces for us to see each other, celebrate each other, and remind the world that we are everywhere.

Welcome to Plus 234.